INTERACTIVE LECTURE – The Grammar of Power
The Grammar of Power – how to use results-oriented and relationship-oriented language successfully.
Men and women not understanding each other is definitely a thing of the past. Linguistic differences are not so much gender-specific, they are due to the rules of the environments we are moving in. Results-oriented and relationship-oriented worlds are subject to specific sets of laws which can be used strategically on the path to success. Test your power competence and learn the foreign language of power.
Speaker: Christine Bauer-Jelinek
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EXPERT PANEL - Media Communication and Public Relations
Which way do we use the media – in particular print media – to get our message across to our target groups? This question is discussed by representatives of the media as well as people at the helm of international associations. They will provide their expertise, offering practice-oriented tips and suggestions for successful media work.
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ENDNOTE
Face/off. The Interview from Two Perspectives. Or: Tricks of the Trade from Journalism and Media Training.
Tarek Leitner, prime-time news anchor with 20 years of experience in journalism, and Georg Wawschinek, founder of intoMedia, Austria´s leading media training institution, provide an insight into what makes journalists and interviewees click as they look at differences and commonalities and give you practical hints for successful appearances:
- Journalists: Friends of Foes? Invitations and Summons.
- The Spellbinding Interview. What are the features of a "good story", what do journalists expect, and how can I, as an interviewee, make my concerns worth the journalist´s while?
- Brevity is the soul of wit: How long should a statement be and why? And how do I roll complex contents into short statements?
- The Run-up: What will the journalist be willing to divulge beforehand? How much am I entitled to know?
The Journalist´s Fear: What if questions don´t get answered? And how come people don´t notice?
- Attire, facial expression, gestures. The art of authenticity or appropriateness.
- The most important practical hints for picture design: backdrops, accessories, action on the set
Speakers: Tarek Leitner, >Georg Wawschinek
Business Communication – The Language of Successful People
According to a study of the renowned Gallup Institute, professional success largely depends on how effectively and convincingly we communicate. Expertise in a special field is no longer enough. In an age of international competition, it is not only good ideas and visions that make people successful, they will also need the ability to convince clients, collaborators, colleagues or superiors and instil enthusiasm in them.
The formula is: Success = Expertise + Communication2.
This entertaining paper will let the audience in on the fundamental secrets of successful communication for immediate use in professional or private life:
- Convince them right – The most important building blocks of effective communication
- How to win over every interlocutor
- The Psychology of Communication – What you simply have to know
- The Top 5 Communication Strategies in Negotiations, Sales and Leadership
- How to save 30% of your time by communicating more effectively
Speaker: Jens Tomas
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Events – Marketing between aspiration and reality
The classic tasks to be fulfilled by a marketing event are: information, emotion, action, motivation. The right mix and the appropriate application of these elements are the key to successful events. Event marketing is meanwhile recognized as an effective marketing tool, and more than ever, it can be a loaded field between "idea and life", aspiration and reality. Clients, partners, media, interested parties seem to be suffering from information overload and event overload alike. We get the feeling that the Olympic motto "faster, higher, stronger" has come to be extended by the notions "more sensational, more sophisticated, more extraordinary, cooler, crazier, more extravagant etc." in event marketing. Nevertheless, or maybe even precisely for this reason, a few fundamental issues of event marketing have to be revisited:
Perfect planning, perfect timing, original ideas – so why did it flop?
How can events be organized so as to be sustainable?
How can events stand out in today´s onslaught of information and be remembered by visitors, clients and partners?
What are the strategies, instruments and building blocks needed to create a new event culture – in particular in times of crisis?
Can modesty and reduction give events added credibility?
How can we play for more effect with fewer resources?
An event always intends to instil enthusiasm in the audience – for the moment. However, the long-term objective is customer retention and access to new target groups. How can we straddle the fence?
How can events be aligned to the values and needs of the audience?
What is it that makes an event successful?
Speaker: Harald Schiffl
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Communication Concepts for events and congresses
Today, communication is no longer restricted to media work and ways of addressing the public or the relevant stakeholders through the right media in a targeted way. Communication concepts also include distribution via the Internet or the channels of the Social Web and they make use of a wide variety of marketing channels. The speaker will show us how.
Speaker: Christopher Perrins
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Strategic Communication in the Age of Constant Change
"Change" – US-President Obama was not the first one to use this buzzword. Change is the only constant in our living, working and media environments. New media accelerate the discourse which is now no longer local but global. The business and financial crisis confront enterprises and organisations with what, in some respects, are entirely new challenges: safeguarding and developing your reputation with lasting effect becomes a key issue. To achieve this, strategic communication has to be fast, intelligent, innovative and most of all: credible.
Speaker: Sepp Tschernutter
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KEYNOTEsponsored by IMEX
The Power of the Voice
It is unbelievable how quickly Ingrid Amon makes her audience discover hidden and hitherto untapped potential in their voices! During her exciting lecture everyone is called upon to join in and speak up, and she will provide practical hints on how to use the possibilities in our voices efficiently and successfully in a wide variety of situations.
Speaker: Ingrid Amon
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