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• Content 2005

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• access 2010 Newspaper 1st Day & 2nd Day (only in german)

Content 2005

"The World Economic Forum – A platform for global business, governments and civil society"

André Schneider
Download: Presentation (PDF)

"ENTER – Successful Branding for E-Tourism"

Univ. Prof. Dr. Hannes Werthner
Download: Presentation (PDF)
Download: Protocol (PDF)

"Tools zur erfolgreichen Markenführung"

Willy Lehmann
Download: Präsentation (PDF)

"Rebranding the Frankfurt Book Fair"

Mag. Andrews Prasser and Dr. Rüdiger Wischenbart
Download: Protocol (PDF)

"SWATCH Branding Success Model"

Franz X. Sprecher
Download: Protocol (PDF)