Expert Panel: Green Meetings Climate Neutral Event Design – Competitive Edge or Window Dressing?
According to an IMEX survey from the year 2008, a staggering 80% of international buyers consider environmental aspects when planning their events. Since 2010 conferences and other events in Austrian can obtain a "Green Meeting" certification. Experts will discuss the economic and environmental benefits of Green Meetings and the competitive edge related to the greening of congresses.
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Humour – The inspiring business tool
Imagine motivating, inspiring and leading people with humour, enhancing customer satisfaction through creativity and humour, and having more fun in your own daily work. Too much to promise? Impossible? Physician and former top manager of an international pharmaceutical group, Dr. Roman F. Szeliga shows how to use humour and creativity to improve communication and walk through life with more motivation.
Speaker: Roman Szeliga
Success by innovation – If you stand out, you don’t have to compete
Rüdiger Köhler captivates audiences through his commitment to the importance of innovation, ideas, problem analysis, solution finding and implementation in today’s business world. To ensure long-term success, new, original products, services and ideas are necessary in order to win the attention of customers. Rüdiger Köhler’s presentation shows ways and means of re-thinking, of thinking ‘outside the box’, the approach which makes it possible to identify problems in the environment and turn them into innovative and user-oriented solutions.
Speaker: Rüdiger Kohl
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Lunch & Learn Workshop: Brain Power - Time for Brain Culture
Thanks to a healthy diet and medical care, our span of life gets ever longer and we do not want to spend it in nursing homes. To make good use of our time, we have to do things which put new regions of the brain to work: use our left hand when writing, learn to play an instrument, listen to music, do volunteer work, be imaginative and listen to authors. No translation service available!
Speaker: Margot Schmitz
Web 2.0 – Marketing opportunity for congresses, workshops and events
The application of social media enables organisers of meetings, conferences and events to increase sales and visitor numbers, use viral effects for selling and branding, and eventually develop new products (such as info or training programmes). Karin Schmollgruber uses numerous examples – which include some online viewing during her hands-on presentation – to demonstrate successful Web 2.0 strategies and marketing policies.
Speaker: Karin Schmollgruber
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Forward-looking marketing strategies for conferences, fairs and events – an international perspective
Not only marketing strategies, but also communication channels and opportunities, pose ever changing challenges to conference, fair and event organisers. How can I reach my customers, expand my customer base, or what tools should be used to succeed in marketing and communicating messages and products. Based on concrete examples and years of international experience Oliver Hone provides insights into the developments and possibilities of marketing.
Speaker: Oliver Hone
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"The Power of the Voice II" - A Plea against monotony. The road to lively, melodic and inspiring speech.
At the access academy 2009 Ingrid Amon enthralled her audience. Her follow-up “A Plea against Monotony” transmits practical knowledge about the art of timing pauses, choosing appropriate accentuation and varying the rate of speech. Get to know the melodic range and the influence of gestures on the melody of your voice, while working under her guidance through entertaining exercises during the presentation.
Speaker: Ingrid Amon
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