Donít be modest, donít hype, just impress them Ė impress your target group, thatís how easy marketing is. And difficult, too. This is what access academy 2010 is about. Itís about heart and brain, emotion and reason. And about how to appeal to both in the right people because at the end of the day, there will always be a decision to take: Yes, I want it because there are good reasons for it.
So, what is marketing about in our day and age, with their onslaught of information and entirely new communication technologies? How can you achieve maximum advertising impact for products such as congresses, workshops and events? What are the opportunities offered by Web 2.0 and what are the latest trends in marketing, such as Green Meetings and environmental stewardship? Not to forget the crucial question, age-old yet always new: How important are product testimonials, the personalities who vouch for product quality?
access academy 2010 covers a wide field of view while at the same keeping the focus on the central issue: Attracting attention and making it last.